Curl Cure is a cruelty-free homegrown brand that offers an exclusively formulated product range for Curly and Wavy hair texture for all age groups. It is a complete hair care brand that offers organic tailor - made solutions as well as a variety of services such as consultation and hair care guidance to customers. Curl Cure aims to help people embrace their individuality by assisting them in nurturing their natural curls.

60% of the Indian population have naturally curly hair but they constantly struggle to maintain their curly locks and end up using chemical treatments to strengthen it. Simran Sainani, director of the company has herself been through the phase of torturing her hair with chemicals to look alike others and later accepting her curls as one of her uniqueness.

Simran later dedicated her lockdown period to the research of Curl management and founded the brand Curl Cure on 29th August 2019 with the goal of helping individuals across the globe to love and embrace their natural hair and break free from the allegory of straight hair.

Curl Cure offers a variety of CG hair care products, including Untangled Shampoo, Intensive Hydrating Conditioner, Define & Shine Curl Cream, Hair Growth Elixir, and travel friendly Curly Hair diffusers. The well-formulated product line caters to all age groups, providing superior hair care without the use of synthetic additives.

The haircare brand also recently launched its extended ayurvedic brand Inari Naturals that focuses on the holistic healing of hair and skin. The range covers everything from detox, cleansers and masks. Their bestseller is Hairtox that often performs as a first step to achieving the right hair texture as it clarifies all the product buildup on hair stance.

Curl Cure is a direct-to-consumer model and heavily relies on social commerce to reach its target audience. The brand leverages social commerce to reach and engage with its target audience. The brand also provides personalized services at its exclusive salon in Thane, Mumbai and soon going to expand its wings overseas.